People are exposed to 30,000 commerical messages each day. Amidst such aural and visual clutter, the public's attention span is dropping as its desire for high-quality content is at an all-time high. To stand out in todays marketplace, brands must deliver expertly honed, shareable stories catered to unique consumer needs. This video explains how to make your brand stand out.
This video explains the sharing economy and why companies are adapting their business models to survive this power and disruptive movement.
The philosophy of brand storytelling in the digital era has undergone a seismic shift. Traditional publicity tactics are failing to reach audiences armed with the technology to skip over and ignore advertising messages. Internet-connected users can cherry-pick their media diet based on their individual preferences and desires, meaning that brands must fight harder than ever before to captivate target audiences.
Short, snappy, and ephemeral—such are the traits of today’s most shared stories. The long form novella and the two-hour feature film have made way for the 140-character tweet and the 6.5-second Vine. Fictional purists can gripe that “the story” is dead, but they would be boxing themselves (and their brands) into a dead-end marketing solution.
The fusion of the physical and digital worlds sounds more like science fiction lore than a practical business focus area. Yet regardless of its hyper-futuristic aura, the rapidly emerging Internet of Things (IoT) is anything but fictional: Intel predicts that by 2020 there will be roughly 26 smart objects per human. The phenomenon is real—and growing.
Watch this video to find out if your workplace is prepared to employ the next generation of workers.
The proverbial wave of technological change brought about by cloud computing, big data analytics, and mobile technology is crashing upon land. Businesses can no longer stay afloat by relying on the tried and true. Today, more than ever, new ideas reign supreme. The modern idea economy is a business climate wherein success is defined by the ability to turn ideas into value faster than the competition.
Millennials are driving the marketplace towards increasingly digitized and collaborative economy-driven channels of production and consumption. What is working today is vastly different from what worked even just a few years ago. Millennial-born businesses are capitalizing on hybrid infrastructure technologies and the affordances of social media to market to their customers in newly efficient and cost-effective ways.
The Millennial generation is poised to imminently take over business, politics, and culture. Born between the 1980s and the early 2000s, this generation’s members are the largest and most highly educated in all of history. The burgeoning Millennial presence is fostering a sea change in the values and operational protocols of businesses. To stay competitive in the modern marketplace, it is essential that companies adapt to and accommodate the growing cohort of Millennial employees, innovators, and consumers.