Short, snappy, and ephemeral—such are the traits of today’s most shared stories. The long form novella and the two-hour feature film have made way for the 140-character tweet and the 6.5-second Vine. Fictional purists can gripe that “the story” is dead, but they would be boxing themselves (and their brands) into a dead-end marketing solution.
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The Millennial generation is poised to imminently take over business, politics, and culture. Born between the 1980s and the early 2000s, this generation’s members are the largest and most highly educated in all of history. The burgeoning Millennial presence is fostering a sea change in the values and operational protocols of businesses. To stay competitive in the modern marketplace, it is essential that companies adapt to and accommodate the growing cohort of Millennial employees, innovators, and consumers.