Viewing entries tagged
consumer engagement

Beyond the Basics: Storytelling as Strategy

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Beyond the Basics: Storytelling as Strategy

The philosophy of brand storytelling in the digital era has undergone a seismic shift. Traditional publicity tactics are failing to reach audiences armed with the technology to skip over and ignore advertising messages. Internet-connected users can cherry-pick their media diet based on their individual preferences and desires, meaning that brands must fight harder than ever before to captivate target audiences.

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